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Model: Mark MKS
Engine: 3.7 litre V6
Maximum Power: 270 hp (201 kW) @ 6250 rpm
Maximum Torque: 265 lb-ft (359 Nm) @ 4250 rpm
Transmission: Six-speed automatic
Drivetrain: All-wheel drive
2009 Lincoln Mark MKS
Lincoln Press Release
14 November 2007
The Lincoln MKS is a full-size luxury sedan aimed at bringing new and younger buyers into the Lincoln fold. Not traditional luxury buyers who shop based on name and price tag alone, Lincoln MKS customers are under 50 and value beautiful modern design, more fuel efficiency and good value.
Pricing for Lincoln MKS starts at less than USD$38,000, a strategic move aimed at attracting new customers to the brand. Many will be first-time luxury buyers, with a significant number expected to migrate from imports. In fact, up to 60 percent of those buying the luxury sedan are expected to be new to Lincoln.
“We’re playing to win with the Lincoln MKS, especially in California, where more luxury vehicles are sold than anywhere else. We will do so by offering confident, understated, respectful luxury – not something that will go out of fashion in a year or two,” said Mike Richards, Lincoln General Marketing Manager. “We’re also making an extra effort to reach out to African American and Hispanic buyers who want and deserve luxury in their lives, in part, through new marketing relationships with artists Common and Juanes.”
Juanes, a 12-time Latin Grammy award winning artist, will help introduce SYNC, which is standard on Lincolns and widely available on Ford and Mercury products, to the Hispanic market. Juanes was recognised by Time magazine as one of the “100 Most Influential People in the World” for his belief in the possibility of social change through music.
Common, an accomplished musician, children’s author and actor, will represent Lincoln beginning in 2008. The partnership will feature multiple levels of advertising, marketing and promotional activities between Lincoln and Common’s wide-ranging businesses and his community service program. Common is currently appearing with Russell Crowe and Denzel Washington in the Ridley Scott-produced film American Gangster.
Consumers can visit Lincoln.com to build and price their ideal Lincoln MKS and place their order at their local Lincoln dealer immediately.
To be built at Ford Motor Company’s Chicago Assembly Plant, the Lincoln MKS will begin arriving in Lincoln showrooms next summer.